Introduction & Objectives

CMO-C™ CHIEF MARKETING OFFICER – CERTIFIED™ CREDENTIAL CERTIFICATION PROGRAM OBJECTIVES

The CMO-C™ Chief Marketing Officer – Certified™ credential certification is a unique and cutting edge management program for Marketing & Sales Executives, Leaders and Senior Managers who work in the Marketing & Sales industry and are eager to achieve successful Marketing management and execution. The CMO-C™ Chief Marketing Officer – Certified™ program is aimed at the present and next generation of Marketing & Sales Executives and Leaders, Senior Marketing Managers, and Marketing Leaders/Professionals working for dynamic companies and Governmental agencies who need to broaden their horizons in the field and dimensions of our complex and rapidly changing Marketing systems, applications and strategies.

CMO-C™ CHIEF MARKETING OFFICER – CERTIFIED™ – WHO SHOULD APPLY

All Chief Marketing Officers (CMOs); Chief Design Officer; Chief Customer Officers, Chief Content Officers; Chief Brand Officers; Chief Digital Officers (CDOs); Chief Product Officers; Chief Creative Officers; Chief Innovation Officers, Marketing Directors, Senior Marketing Managers, Sales Leads, Chief Project Managers, Webmasters, Senior Project Managers, Senior Technology Managers, Artists, Program Managers, Project Managers and Senior Design Engineers who work in all industries across all governments, commercial firms, private firms, organizations and international organizations/firms.

9 REASONS TO CHOOSE THE C-SUITE INSTITUTE™ EXECUTIVE PROGRAMS

1. All C-Suite Institute™ Executive education program modules utilize case studies to reinforce teaching, evoke independent analysis and research; and provoke deep thought and critical thinking among participants
2. C-Suite Institute™’s Curriculum is Global Based & has International Perspective – Applicable across all major continents (Africa, Europe, Asia, Australia, Americas)
3. Applied & Practical Insights related to your industry and C-suite/Executive functions
4. Renowned Faculty – Our Professors hold Advanced/Graduate/Post Graduate Degrees, and have worked in or currently work in Executive level positions
5. Diverse Participant Mix from all geographies across the Globe
6. Participants work across the top 50 Industries (Industries range from Aerospace to Information Technology (IT) to Finance & Banking to Oil & Gas to Energy to Utilities and numerous more)
7. Participants attend from Fortune 500 & Global 2000 companies; Governments (local, state, Federal, National) from around the world; and International organizations and firms such as UN, World Bank, IMF, NASA, ICAO and numerous more
8. Participants attend from Major World Governments in G-8, G20 & BRICS countries
9. Participants attend from Major sports organizations such as FIFA and UEFA

CMO-C™ Chief Marketing Officer – Certified™ is a trademark of The C-Suite Institute™ in the USA and internationally and fully protected under International Trademark and Copyrights Treaties and Laws among nations

Requirements

CMO-C™ CHIEF MARKETING OFFICER – CERTIFIED™ CREDENTIAL CERTIFICATION PROGRAM REQUIREMENTS PROCESS:

ADMISSIONS:

Admission is based on your professional level, achievement and organizational responsibility. No formal educational requirements apply, however most applicants have completed studies at the Bachelors or Masters or Doctorate levels and have backgrounds in Business Administration, Business, Marketing, Sales, Management, Finance, Computer Science, Human Resources, Information Management, Information Technology, Economics, Applied Sciences

TRADEMARKS:

CMO-C™ Chief Marketing Officer – Certified™ is a trademark of The C-Suite Institute™ in the USA and internationally and fully protected under International Trademark and Copyrights Treaties

CMO-C™ CHIEF MARKETING OFFICER – CERTIFIED™ CERTIFICATION CURRICULUM & MODULES:

CMO-C™ CHIEF MARKETING OFFICER – CERTIFIED™ CERTIFICATION REQUIREMENTS:

The CMO-C™ Chief Marketing Officer – Certified™ credential certification consists of 4 modules delivered over 5 days

MODULE 1: FOUNDATIONAL

 (a) Executive Marketing Leadership, (b) Executive Marketing Strategy & Policy, (c) Executive Marketing Decision Making, (d) Executive Marketing Oversight, (e) Executive Marketing Transparency (f) Executive Marketing Accountability, (g) Executive Marketing Planning & Execution, (h) Executive Accounting, Finance & Budgeting, (i) Executive Marketing Project Management (j) Executive Marketing Problem Solving

MODULE 2: APPLIED

(a) Leading & Managing People, (b) Leading & Managing Change, (c) Leading & Managing Goals & Priorities, (d) Leading & Managing Communications, (e) Leading & Managing Culture & Cultural Dynamics, (f) Leading & Managing Negotiations (g) Leading & Managing Organizational Politics (h) Leading & Managing Innovation & Technology (i) Leading & Managing Customers & Suppliers (j) Leading & Managing Competitive Advantage, (k) Leading & Managing Risks & Uncertainty (l) Leading & Managing Quality (j) Leading & Managing Crisis (m) Leading & Managing Conflicts (n) Managing & Controlling Waste, Fraud, Abuse, Neglect & Negligence (o) Implementing Management Controls & Use of Efficient and Effective Control Processes (p) Leading & Managing Claims & Disputes (q) Developing, Training, & Retaining Talent & High Performance teams

MODULE 3: FUNCTIONAL SPECIALIZATION/EXPERTISE

Advanced Marketing Management Topics

MODULE 4: STRATEGY & EXECUTION

All CMO-C™s will complete the following:

• Develop ‘My CMO-C Strategy & Execution Play Book™

To fulfill the CMO-C™ Chief Marketing Officer – Certified™ credential certification requirements, all participants must attend and complete all Modules 1, 2, 3 & 4 over five days.

There are no examinations given.

The CMO-C™ Chief Marketing Officer – Certified™ program is given in the English language only

TRADEMARKS:

CMO-C™ Chief Marketing Officer – Certified™ is a trademark of C-Suite Institute™ in the USA and internationally and fully protected under International Trademark and Copyrights Treaties and Laws among nations

Participant Mix

PAST PARTICIPANTS: The CMO-C™ executive certification program has been strategically designed for executives who manage the total Executive Marketing delivery and execution at senior functional levels of the organization:  C-Level senior management and Executive levels.

Past participants have included:

·        Chief Executive Officers (CEOs)

.         Chief Marketing Officers (CMOs)

·         Chief Brand Officers

·         Chief Content Officers

·         Chief Product Officers

·         Chief Creative Officers

·        Chief Digital Officers

·        Vice President of Finance

·         Senior Web Masters

·         Chief Innovation Officers

·         Corporate strategists

·         Marketing Managers

·         Sales Managers

·         Branding Managers

·         Experienced individual contributors and staff professionals

·         Other key members of Executive Marketing Management and Sales leadership and Management departments

TRADEMARKS:

CMO-C™ Chief Marketing Officer – Certified™ is a trademark of C-Suite Institute™ in the USA and internationally and fully protected under International Trademark and Copyrights Treaties and Laws among nations

Faculty

ALL THE C-SUITE INSTITUTE™ INSTRUCTORS:

(1) Have Graduate Degrees and Master Of Science (MS) Degrees in Marketing, Sales, Management, Finance, Economics, Project Management or MS Degree in Engineering (Electrical, Civil, Computer, Mechanical, Aeronautical, Software), Or Computer Science Or Technology Management or Information Technology Or Information Systems Or Master of Business Administration (MBA); or Phd or DSc in related field
(2) Have Over Fifteen Years of Executive Management Experience in Industry Or Government Or Both;
(3) Have Taught or Teach In Graduate Degree Marketing, Management, Business, Technology Programs In Accredited Universities in the USA and abroad

TRADEMARKS:

CMO-C™ Chief Marketing Officer – Certified™ is a trademark of C-Suite Institute™ in the USA and internationally and fully protected under International Trademark and Copyrights Treaties and Laws among nations

Role of Chief Marketing Officer (CMO)

CMOs typically work their way up to the C-suite from sales and/or marketing roles. These execs are skilled at managing social innovation and product development initiatives across both brick-and-mortar establishments and electronic platforms—the latter of which is highly essential in today’s digital era.- FROM: https://www.investopedia.com/terms/c/c-suite.asp   ****FROM WIKIPEDIA****

Chief marketing officer

From Wikipedia, the free encyclopediaJump to navigation Jump to search

A chief marketing officer (CMO), also called a global marketing officer or marketing director, is a corporate executive responsible for marketing activities in an organization. Whilst historically these titles may have signified a legal responsibility, for example at Companies House in the UK, the titles are less strict/formal in the 21st Century and allow companies to acknowledge the evolving and increasingly significant role that marketers can play in an organisation, not least because of the inherent character of successful marketers. The CMO leads brand management, marketing communications (including advertising, promotions and public relations), market research, product marketing, distribution channel management, pricing, and customer service.

The CMO is a member of the C-suite and typically reports to the chief executive officer. A number of senior vice presidents, vice presidents, directors, and other senior marketing managers responsible for various parts of the marketing strategy may report directly to the CMO.^[1]

Contents

• 1 Responsibilities
• 2 Challenges
• 3 See also
• 4 References
• 5 Further reading
• 6 External links

Responsibilities[edit]

The day-to-day tasks are often categorically different from one another, due to the fluid nature of the CMO’s skill set: language is needed to stitch together all aspects of the company. Thus, in a given day the CMO completes tasks that fall into many different categories:

• Analytical tasks, such as pricing and market research
• Creative tasks, such as graphic design, advertising and product, and service promotion
• Interpersonal tasks, such as coordinating with other company executives in creating alignment on strategy and execution plans

The CMO must quickly react to the changing market conditions and competitive dynamics and must reshape, as needed, the company’s strategy and execution plans based on real-time market scenarios. Each of these products comes from a different department, so the CMO must be a nexus of information: it is a highly receptive role, with involvement in departments such as production, information technology, corporate communications, documentation, public relations, law, human resources, and finance.^[2]

In the 21st century, digitalization and the rise of consumer-centric marketing has changed the role of the CMO. They are now typically finding themselves handling customer-facing technology implementations in addition to the above tasks. ^[3] Gartner analyst Laura McLellan predicted that in the future CMOs will spend more on IT than their counterpart CIOs.^[4] According to analyst firm McKinsey, few senior-executive positions will be subject to as much change over the next few years as that of the chief marketing officer. ^[5]

Peers to the CMO include Chief human resources officer, Chief technology officer, Chief financial officer, Chief communications officer, Chief procurement officer, Chief information officer, and general counsel.

Challenges[edit]

The CMO is responsible for facilitating growth, sales and marketing strategy. They must work towards objectives such as revenue generation, cost reduction, or risk mitigation. The unpredictable effect of marketing efforts, coupled with the need to drive profits, often leads to a short tenure for most CMOs. Forbes reported that the average CMO tenure in 2008 was just over 28 months.^[6]

According to a 2011 IBM global study of 1,734 CMOs around the world, CMOs see customer loyalty as their top priority in the digital era; their second priority is to design experiences for tablets and mobile apps.^[7]

See also[edit]

• Digital strategy manager
• Chief web officer

References[edit]

1. ^ Chief marketing officer search guide
2. ^ McKinsey Quarterly: The evolving role of the CMO
3. ^ 7 Ways the Retail CMO Role Has Evolved
4. ^ “By 2017 the CMO will Spend More on IT Than the CIO”. Archived from the original on 2015-07-31. Retrieved 2015-08-14.
5. ^ The evolving role of the CMO
6. ^ “Why Do Chief Marketing Officers Have A Short Shelf Life?”. Forbes. 2009-05-15. Retrieved 2009-09-09.
7. ^ “From Stretched to Strengthened, Insights from the Global Chief Marketing Officer Study”. IBM. October 2011. p. 34.

Further reading[edit]

• doi:10.1509/jmkg.72.1.65
• doi:10.1080/0267257X.1986.9963990
• doi:10.1509/jmkg.75.1.60

External links[edit]

• Matthew Schwartz (November 30, 2005). “Study: Marketing execs still lack boardroom clout”. BtoB magazine. Retrieved 2012-02-23.